To launch two new products, Bakuchiol Face Serum and Bakuchiol Face Cream, The Skin Pharmacist entrusted CGWorks with the development of an integrated 360° campaign spanning ATL and BTL channels.

 

The objective was to elevate the range’s positioning in pharmacies while highlighting bakuchiol, a plant-derived active ingredient known for its anti-aging properties and high skin tolerance. The creative direction called for a balance between pharmaceutical credibility and contemporary luxury, establishing a distinctive, premium visual identity across all campaign touchpoints.

 

The project included three Key Visuals, featuring each product individually and both together, as well as the production of a TVC and a DOOH video.

The creative approach centered on a minimalist white and pale-blue environment, with clean, controlled lighting inspired by a modern pharmaceutical laboratory, reflecting InterMed’s scientific expertise.

 

Glass became the central visual metaphor, transforming to represent the products’ benefits. Textured surfaces gradually smooth out, frosted glass turns clear, and moisture conveys a sense of hydration. Meanwhile, fluid, cream-like spheres visualize bakuchiol and its incorporation into the product formulations.

 

Through CGI, scientific expertise is translated into a refined, contemporary visual experience, connecting the products’ benefits with the brand’s pharmaceutical heritage.