At CGWorks, we produced 4 fully CGI Key Visuals featuring AB’s iconic metal shopping carts paired with product “hearts”. Α visual ode to the love of good food.

 

AB Vassilopoulos provided the full product range, which we digitized one by one, selecting the most suitable technique for each product’s unique characteristics. Once the 3D asset library was complete, we moved on to composing four distinct hearts. Working closely with the agency, we refined every detail and delivered four visuals that left the client fully satisfied with the final result.

 

The key visuals have already rolled out across AB’s ecosystem: from stores, bus stops and Politis Screens, to the web and the brand’s social media channels.