For AB Vassilopoulos’ new brand campaign, “All & Something Extra,” developed under the creative direction of Ogilvy Greece, CGWorks produced a social-first FOOH film that brings the campaign’s emotional anchor – the love of great food – to life in a bold, highly shareable way.

 

Set outside AB’s Marousi store, the story becomes playfully literal: two AB shopping carts have just gotten married. Linked together and overflowing with delicious products, they roll as one, dragging AB’s signature tins behind them, until the storefront opens up, releasing hundreds of balloons into the sky. It feels real, because every element is crafted to sit seamlessly within a live-action environment.

 

CGWorks delivered the full production pipeline end-to-end (Production, 3D, VFX, Compositing) with a focus on photoreal integration, believable physics, and a premium finish designed to stop the scroll. Sound design was created by Yellow Groove, adding personality, and polish to the final piece. The result was a social-first FOOH video built to capture attention and spark conversation, showcasing how high-end execution can turn a concept into a moment people want to share.