October – Breast Cancer Awareness Month

To commemorate World Breast Cancer Awareness Day, we were entrusted with the production of a FOOH / CGI video for MITERA and HYGEIA hospitals, both part of the HHG Group.

 

At the heart of the concept lies the iconic pink ribbon — a universal symbol of prevention and awareness — imagined here at monumental scale, gently embracing both hospitals. As the ribbon weaves through the space, it forms the campaign’s symbolic shape before transforming into a heart — a poetic gesture of care, love, and the power of early detection.

 

Using a single static photograph of the hospital complex as a base, we reconstructed the surrounding architecture in 3D to create a realistic framework for the animation. The ribbon was designed as a silky, flowing fabric animated with lifelike dynamics and subtle ripples, responding to an invisible breeze.

 

Through precise compositing and the seamless integration of CGI elements, we brought the scene to life — delivering a high-impact FOOH video that stood out on social media and was praised for its emotional depth and visual elegance.