Starting from attp’s concept and featuring Miltiadis Tentoglou, Alpiland Cottage Cheese’s launch campaign, “Gold in Taste,” was produced for TV and digital, with parallel applications across print materials. CG Works led the production direction and coordination, ensuring the project was set up correctly and ran smoothly from day one.

 

The shoot took place in a studio on a green screen, allowing flexibility in the visual approach and the final look. The environments that “host” the hero, as well as the world surrounding the product, were created digitally in 3D – delivering a clean, contemporary aesthetic and ensuring a consistent look across all assets. In parallel, we produced fully 3D packshots for all flavors, both for use within the films and as standalone product assets. These were also adapted into key visuals for digital and print applications.

 

Speed was a key client requirement. CG Works organized the entire production set-up in just three days, rapidly securing the right collaborators and all necessary infrastructure so production could move forward efficiently and effectively.

 

The final deliverables included three main videos (one per flavor), with three cutdowns for each, as well as a complete suite of 3D packshots and key visuals, ready to support the campaign across every communication channel.